Product marketing alliance certification worth it.

Product marketing alliance certification worth it Fast-track your career as a PMM and develop the strategic skills that set leaders apart. Apr 17, 2024 · Marina Hudek, Product Marketing Lead at Infobip, discovered Product Marketing Core: Teams via the Product Marketing Alliance website and social media channels. Product Marketing Alliance Product Marketing Alliance OnDemand presentations Once you're a fully-fledged member, you'll be privy to every second, of every presentation, from every event ( 500+ hours and counting), learning from the likes of Google , Amazon , Uber , Adobe , and more on tap. pmmschool. I took a product marketing manager certification from the 280 Group when I started in the field. Mar 26, 2021 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Daniel has over 15 years of experience with fast-growing B2B organizations, including Axcient, MindTickle, and Snowflake, where he built teams, owned go-to-market planning and execution, and helped businesses scale, transform, and create new market categories. What's a Product Owner? A product owner is the scrum team member who is accountable for ensuring that the product the team is creating provides as much value as possible. Oh, and startup Founders and CEOs will find it super valuable, too! Daniel Kuperman is a Product Marketing leader at Atlassian where he works with the ITSM solutions team. . The annual report uses data provided by hundreds of product marketing professionals to offer an extensive analysis of salaries in the product marketing field, considering factors like experience, company size, industry, location, and education level. The Product Marketing Alliance has a great community and network of meetups around the world. | Read 61-80 Reviews out of 552 "I just went through the PMA Product Marketing Certification program, and I can truly say that it is the new standard when it comes to getting certified in product marketing. Learn from and with PMMs from awesome companies like: How it works. A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. Apr 8, 2022 · Market research is an invaluable part of not just product marketing, but the overall organizational function. Before I became certified, my first experience in product marketing was working on a launch, which entailed getting together a knowledge base Recognized as one of the most Influential Product Marketers by the Product Marketing Alliance and a top Product Marketing Mentor by Sharebird, her expertise is widely acknowledged. With an MBA from the University of Chicago Booth School of Business and a Master’s degree from Stanford University, he brings a powerful combination of academic Accelerate your career without spending a dime. Get access to $16,000+ worth of world-class product marketing resources. Product Marketing Management Certification (Product School) A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. There was no start date and it was perfect to keep me occupied 🔖 Product marketing certification (worth $3,500 RRP) Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers Get access to $16,000+ worth of world-class product marketing resources. ). This course is tailor-made for product marketers with at least a year's experience under their belt. Let’s elevate product marketing together. Get experience and/or knowledge to advance your product marketing skills and understanding. There’s no denying product marketing’s on the up (yay to our mission!), but the more prolific the position becomes, the harder it’ll be to secure the geniuses of tomorrow. Step 3: join as many channels as you like - there are 70+ to choose from! Choose an introductory certification based on your career goals. A collection of resources to support product marketing recruitment. Currently serving as a Non-Executive Director/Board Member at Mobilus Labs, Susan brings a wealth of experience and strategic acumen to her role, shaping the company 👩🏼‍🏫 11 modules 📙 68 chapters 87 exam questions ⏰ 10+ hours. We're thrilled to be bringing you The PMM Field Guide, produced by product marketer and SaaS researcher, Alexander Becker, and designed to explore what the B2B product marketing landscape might look like in th e not-too-distant future. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance Mar 18, 2024 · 2024 is shaping up to be a pivotal year for product marketing. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance Through our community, content, certifications, summits, meetups, memberships, and more, since our inception, we’ve continued to elevate the role of product marketing and ensure current and aspiring product marketers have access to cutting-edge resources. In that way it was super useful, but do I get people recruiting me and mentioning the certification? No. As someone who did all the certifications, courses and has an MBA there’s only one that actually matters: Scrum Master The MBA helps but it’s not a certification and certainly doesn’t teach you anything about product. As your product keeps changing and growing, and as new players enter the market, you've got to keep listening to that feedback. Aug 29, 2023 · How would you define product marketing? ‘Product marketing’ is a term that doesn’t necessarily have a universally shared definition. After years of working closely with SaaS platforms—helping shape messaging, drive engagement, and build go-to-market strategies—I decided to take the Product Marketing Alliance Core Certification to formalize and deepen my understanding of product marketing. Product Marketing Certified: Leadership is tailor-made for aspiring managers and current team leads. The Product Marketing Field Guide [eBook] eBooks. Product Marketing Certified: Core (PMA) Get certified. Apr 29, 2020 · After hitting up the studio not once but twice, our much-anticipated (and requested!) Product Marketing Certification is officially on the shelf. Articles, reports, eBooks, guides, videos, templates, and more. Mar 16, 2021 · “The investment in Pro+ is well worth it for the growth and Become a Certified PMM. Articles, guides, video, podcasts, reports, and more. Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Jul 15, 2024 · So, your task is to assess what you may have done already that would fit well in a product marketing world. This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. In no way, shape, or form is it worth the cost. Elliot also serves as an expert in residence at Product Marketing Alliance, the world's largest product marketing community. 45,000+ product marketers all over the world trust PMA to be the go-to resource for their learning and development. I feel learning and gaining new skills is the key to achieving career success, especially in Product Management and Product Marketing, where these roles can oftentimes be With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. “Absolutely loved this course. “The investment in Pro+ is well worth it for the growth and Become a Certified PMM. Your voice is the missing piece – add your perspective, share your invaluable insights, and shape our comprehensive Salary Survey and State of Product Marketing Reports. Passing the Certified Product Marketing Manager examination. One of the greatest sources to get a foundation skillset is the Product Marketing Certified: Core course. Together, they’ve tackled challenges, exceeded goals, and A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. Conducting thorough market research will be crucial. My VP set training budget aside for me, so I used it for PMA's Customer Marketing certification and it has left me with tons of ideas, the data of why those ideas are valuable, the resources to execute those ideas, and the excitement to get started. A: Anyone in the field of product marketing or transitioning to this role within your company. Not only is the actual certification program rigorous and engaging, but the supporting materials, templates, videos, and other industry tool-chest items are product Personas have the power to make or break not just your product marketing efforts, but that of your sales, marketing, product, engineering and customer success counterparts, too. Product Marketing Alliance was founded in February 2019 with a mission Before that, he started his career as a product marketer and Growth Manager for Microsoft Office leading product marketing for OneNote, Word, and PowerPoint during the transition into a SaaS business. Ever wondered what B2B product marketing will look like in 5 years time? Well, wonder no more. I had a really difficult time finding clear, honest reviews about any of the PM courses so after some research and sales rep meetings, I decided to go for the Product Manager Certification with Product School at +4,000 for an 8 week course. Product Marketing Alliance was founded in February 2019 with a mission Discover over 100 product marketing templates and frameworks, all tried, tested, and approved by some of the world's biggest brands. Take a look below at what we, at PMA, bring to the table. So, learning everything from head to toe isn't the only goal of PMMs—it's also being a spectacular team leader that enables team collaboration to skyrocket by picking the members of the product team carefully. Product Marketing Alliance was founded in February 2019 with a mission Download our sponsorship letter template and give your boss the info they need to send you to training that will transform the way you build and market products. Product Marketing Alliance was founded in February 2019 with a Jan 3, 2024 · Our 2022 findings revealed that a mere 36. Looking for feedback on the Product Marketing Alliance Certification: Core and if this is a great way to transition to Product Marketing Manager… And Product Uplevel comes with full access to Product Alliance courses. Product Marketing Alliance was founded in February 2019 with a mission Aug 19, 2022 · Pat Johnson, Senior Product Marketing Manager at Podium explains the best way you can measure a product's success in marketing: "At a high level, product marketing’s main areas of focus include go-to-market initiatives, sales enablement , marketing support, and product adoption. All of which will help you to make more informed decisions and thrive in your role as a product marketing master. From use cases to persona pre-work, interview guides to data A curated library of PMM-approved solutions, designed to help product marketers find the right tools and services. It wasn’t long before the Infobip team had joined the growing number of teams gaining a PMM certification. We’ve covered each of the core titles: Associate Product Marketing Manager, Product Marketing Manager, Senior Product Marketing Manager, Director of Product Marketing and VP of Product Marketing. A lot of people wonder if the Certified Scrum Product Owner® (CSPO®) is worth pursuing. Feb 12, 2020 · Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. It's also a great fit for senior roles in product marketing or general marketing, like Head of Product Marketing, Director, VP, and even CMOs. Within each, you’ll find mock interviews, interview questions, videos, articles, and more. Role-based paths, including the scrum master and product owner tracks, are good options if you want to work in one of those positions or if you want to understand how to practice the framework more effectively. The product training courses are completely worthless and expensive. Nov 25, 2020 · The Product Marketing Alliance "Core" Certification covers ten fundamental responsibilities and skills that any product marketer should feel comfortable with: research, pricing, objectives and key With 13+ years of B2B SaaS product marketing experience across startups and Fortune 500 companies, Div collaborates with product, sales, marketing, and customer success teams. If they're relatively new to product marketing, it’ll up-skill them in areas they might not have quite so much practical experience in. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance However, it's worth noting that the CSPO certification is just one of many certifications available in the product management space, and it may not be necessary or relevant for all PMs, so choose one depending on your career goals. Product Marketing Certified: Core : Product Marketing Certified: Advanced : 20+ Masters certifications : Live workshops : Product Marketing learning paths : Toolkits Events: Virtual and in-person meetups : Live webinars : Members-only events : In-person summits : In-person courses : Community: Members-only community : Mentor program : Resources Membership in the Association of International Product Marketing and Management (AIPMM) is required to access certification resources and exam. Product Marketing Alliance was founded in February 2019 with a mission May 15, 2024 · A collection of resources to help product marketers build, refine, and maintain their product pricing strategies. Jan 3, 2024 · A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers. Step 1: get yourself signed up. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance "I just went through the PMA Product Marketing Certification program, and I can truly say that it is the new standard when it comes to getting certified in product marketing. Step 2: activate your Slack account and explore your dashboard. (No pun intended!) Product Marketing Certified: Core (PMA) vs. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance “The investment in Pro+ is well worth it for the growth and Become a Certified PMM. Mar 28, 2025 · Do you agree with Product Marketing Alliance's 4-star rating? Check out what 569 people have written so far, and share your own experience. So, why not explore our suite of world-class courses, and embark on your own product marketing-certified journey? PMA is the go-to place for 1,000s of product marketers. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts. Jan 1, 2025 · All of our salary data comes straight from the 2024/25 Product Marketing Salary Survey Report. And it did just that. I wish I had not. Currently serving as a Non-Executive Director/Board Member at Mobilus Labs, Susan brings a wealth of experience and strategic acumen to her role, shaping the company Mar 3, 2021 · The Product Marketing Salary Survey 2023/24 revealed product marketers with a product marketing certification earn a whopping $16,732 more than those without a qualification, before tax. com/@thetechpmm🚀 PMM School – Join now: https://www. With expert-led training, cutting-edge resources, networking, and mentoring opportunities, you’ll have everything you need to tackle everyday PMM challenges with confidence. Learn from the collective success and experience of the world’s biggest product marketing community. 280 Group is a great option for AIPMM certification completion. We'll guide you through the vital hard and soft skills you need, leveraging the experience of leaders from top brands like LinkedIn, Hotjar, and Shopify along the way. Product Marketing Alliance was founded in February 2019 with a mission Dec 2, 2024 · Congratulations to Amit, whose dedication is paving the way for the future of product marketing! Product Marketing Team of the Year. Dec 7, 2023 · Without the certifications, it’s likely that I’d only have a narrow understanding of product marketing because there's more to product marketing than just doing a product launch, for example. In 2021, Scott was named a top product marketing influencer by the Product Marketing Alliance. Dec 15, 2023 · I chose these certifications to become an expert in Product Management, Product Marketing, and Product Operations, with the ultimate goal of becoming a Chief Product Officer. Not every company has a product marketer, but the best ones do - and soon, everyone will follow suit. Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers. Product Marketing Alliance was founded Sep 2, 2020 · Then take it to the next level and get certified with Product Marketing Core; aka, the new standard of product marketing. Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. I'm looking to be more efficient working within a larger organization after my company was acquired and my product marketing responsibilities have grown (compared to doing a wider range of marketing functions in the past including marketing programs, demand generation, etc. The best product marketing content, all in one place. B2C Certified: Core is the only product marketing curriculum dedicated to helping PMMs master their craft in the B2C space. 2% uncertified. Not only is the actual certification program rigorous and engaging, but the supporting materials, templates, videos, and other industry tool-chest items are product Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products. The course has been designed to give you in-depth knowledge on strategic positioning, how to effectively do brand positioning, types of positioning, and real-life positioning examples. The Product Marketing Core Certification by the Product Marketing Alliance (PMA) is a foundational program designed for professionals aiming to excel in product marketing. Dec 12, 2024 · Nitin Kartik is a recognized leader in product marketing, celebrated as a Product Marketing Alliance Ambassador, a Top Product Marketing Voice, and a Top-50 Product Marketing Creator. #10 Product Marketing Certified: Leadership by Product Marketing Alliance. At the time (during the covid pandemic), I could complete the course online, in my own time. Companies must take a deep dive into emerging trends, changing consumer behaviors, and the competitive dynamics within their industries. Checking in on what your customers actually want and need isn't something you do once. Agreement to adhere to the AIPMM Code of Ethics. 🛠️ Unlock proven PMM frameworks: Get battle-tested tools and knowledge to boost customer acquisition, nurture loyalty, and optimize performance for growth. 8% of Product Marketing Managers (PMMs) held the coveted product marketing certification, leaving 63. From pricing, market research, and OKRs to personas, positioning, and go-to-market, Product Marketing Core has it all. I am new to Customer Marketing, and my organization has never had a Customer Marketing role before. Product Marketing Alliance was founded in February 2019 with a mission Recognized as one of the most Influential Product Marketers by the Product Marketing Alliance and a top Product Marketing Mentor by Sharebird, her expertise is widely acknowledged. This comprehensive, self-paced certification provides you with the knowledge, tools, and resources needed to successfully launch products, and attract and retain customers throughout every lifecycle stage. The Product Marketing Team of the Year, led by Carrie Elstner, VP of Product Marketing at Clio, has redefined what a high-performing team can accomplish. Let's explore more about the certification so you can judge for yourself. PMA is the go-to place for 1,000s of product marketers. Jan 31, 2025 · While there are several reasons, I believe one key factor is that AI is helping address one of the biggest challenges product marketers face: the product marketing ratio problem. Product Marketing Alliance was founded in February 2019 with a mission With an extensive background spanning over 15 years in product marketing and innovation, Elliot is driven by a passion for creating and communicating products that enhance people's health and performance. This includes the essentials for designing, launching, and measuring an effective Go-to-Market strategy. Bradley Harrad, Cluster Product Marketing Manager at OVHcloud "The Product Marketing Alliance has been a game-changer for me! The membership brings tremendous value to my career and I am so lucky to be a part of this community!" Megan Liken, Product Marketing Specialist at cPanel. Those without the formal seal were drawing an average base salary of $147,597 , trailing their certified counterparts by $667 . Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance Positioning Certified | Masters has been built on the back of decades worth of positioning experience from PMMs at some of the world’s best-known brands. May 15, 2025 · Product Marketing Alliance is the largest global collective of product marketing managers committed to driving demand, adoption and the overall success of their products. It helps us to understand what prompts the customer to purchase products within the market and, ultimately, identify how we can position our products in such a way that they stand out from the crowd. I'm looking to improve my processes and be able to scale up. Q: Will I be able to apply for jobs through PMM Hired? Apr 5, 2024 · We’ve got some truly juicy product marketing modules for you to sink your teeth into. Benefit from our community-led resources through the Insider plan, for free! “The investment in Pro+ is well worth it for the growth and Become a Certified PMM. Welcome to the Product Marketing community. com/🎯 1:1 Coaching – Book a session “The investment in Pro+ is well worth it for Build confidence and credibility with Product Marketing Certified: Core. Product Marketing Certification (Pragmatic) Online: On-demand: In-person option: Start any time, self-paced: Certification: Only when you take and pay for three courses: Duration: 19+ hours: 7 hours per course: Live workshops: Updated every quarter: Pricing: Positioning and messaging (With May 15, 2025 · Product Marketing Alliance is the largest global collective of product marketing managers committed to driving demand, adoption and the overall success of their products. Mar 26, 2024 · The takeaway: Embrace the journey of discovery. Product Marketing Certified - Core Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and Mar 12, 2025 · Product Marketing Certified: Core (Product Marketing Alliance) The Product Marketing Certified: Core program course . Ready to become a standout product marketing leader? You've come to the right place. Apr 18, 2025 · Product Marketing Alliance Core Certification. AIPMM is the largest internationally recognized professional association for product managers, with more than 65 countries. Delivered by Yoni Solomon, VP of Product Marketing at Gympass, product marketing stalwart and Go-to-Marker expert, the certification will serve as your golden ticket to awesome product launches that’ll blow your competition out of the water. 🧠 Master the B2C product lifecycle: Gain a deep understanding of the end-to-end process and learn to think strategically at every stage of the customer lifecycle. Certification shows you’re invested in understanding the PMM role, its frameworks, and best practices. Nov 25, 2020 · The Product Marketing Alliance "Core" Certification covers ten fundamental responsibilities and skills that any product marketer should feel comfortable with: research, pricing, objectives and key “The investment in Pro+ is well worth it for the growth and Get product marketing certified. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. She's the creator of our flagship course, Product Marketing Certified: Core, which is taken and trusted by 10,000+ PMMs globally, and oversees The Alliance's entire suite of education offerings. This course is everything a product marketer needs to navigate our incredibly cross-functional and rapidly evolving discipline. We’ve got it all. It’s still a relatively new function and the definition can vary, depending on your industry, market, and job title – here are 160 different definitions to prove our point, that’ll add some extra perspectives to this crash course in product marketing. With this product marketing certification, you’ll grasp the what, why, and how of every aspect of product marketing – and that’s a promise. Jan 3, 2024 · Our 2022 findings revealed that a mere 36. Download the brochure What happens when we join? With an extensive background spanning over 15 years in product marketing and innovation, Elliot is driven by a passion for creating and communicating products that enhance people's health and performance. The certifications are taught by real world experts (disclaimer: I'm one of them) with lots of actionable content and bonus material to community and conference events. If you’re a product marketer and you want to knock your product - and career - out of the park and get certified along the way, PMMC® is for you. A collection of resources for product marketers in startup companies. What drives us, is helping you to be the best PMM you can be. From exclusive content by industry experts and an ever-increasing bank of templates, to 100s of hours’ worth of product marketing presentations and mentors, our membership plans are packed with awesome product marketing resources. Product Marketing Alliance was founded in February 2019 with a Sep 18, 2024 · With an extensive background spanning over 15 years in product marketing and innovation, Elliot is driven by a passion for creating and communicating products that enhance people's health and performance. “The investment in Pro+ is well worth it for the growth and Get product marketing certified. A mentor and Expert in Residence, Div is recognized as one of the top 100 Product Marketing Influencers by the Product Marketing Alliance. Learn from expert-authored articles, research reports, proven frameworks, videos, & more. Nov 6, 2023 · Why did you choose Product Marketing Certified: Core? Product Marketing Certified: Core was attractive to me because it was easily accessible – unlike other certifications I looked at. Video (9:26) Get a comprehensive overview of the critical stages of business growth and development and what you should focus on within each phase. With so much ambiguity around the role of product marketing, this video will help solidify your understanding. Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. Mar 25, 2020 · Certification Afterward? “Product Marketing Certified” (PMMC) designation — following successful exam completion; Alumni Community / Post-Networking Options: Slack community and paid memberships Product Marketing Alliance Product Marketing Alliance And for everyone else From business case templates to launch checklists to win-loss question master lists to onboarding frameworks, as a product marketer, there are tons of tools you could have in your box to streamline, optimize and improve your efforts. Throughout this course, we’ll be exploring quite literally every element of the persona process. ‍ We'll guide you through the vital hard and soft skills you need, leveraging the experience of leaders from top brands like LinkedIn, Hotjar, and Shopify. This certification will teach you how to build and lead a high-performing product marketing team that accelerates growth and delivers greater alignment across your product, marketing, sales, and customer success teams. Bryony's the Chief Marketing Officer at The Alliance, and has been around since day one creating and shaping the Product Marketing Alliance community. This course provides a structured certification program covering essential aspects of product marketing, from market research to go-to-market strategies. Built specifically for product marketing leaders, by product marketing leaders, our leadership courses are designed to help you lead with authority, influence, and innovation. A curated library of PMM-approved solutions, designed to help product marketers find the right tools and services. I came from another industry so it just helped me get a level set on what a standard process for product marketing would be. Accelerate your career without spending a dime. If they're a product marketing veteran, it’s a great refresher on current trends and potential new practices. Copy and paste the text into your email, update and adjust where needed, and hit send! Soon you’ll be in your course, on your way to becoming a Pragmatic Certified Product master. Learn how – from a seasoned pro with 20+ years of experience – to hone core skills, tackle fundamental areas of leadership, and take your product marketing mastery to new and exciting heights. Completion of the CPMM preparatory course or workshop offered by AIPMM or an approved provider. If you’re a product marketer, you’ve probably felt this – the delicate balance between the number of product marketers (PMMs) and product managers (PMs) . I got it that way and my company / manager didn’t suspect anything because Product Uplevel is a PM skills training course and doesn’t mention anything about the interview prep courses on the website. Jul 1, 2021 · 📩 Newsletter – Subscribe here: https://substack. 🚀 Go-to-Market Certified: Masters. Product Marketing Alliance was founded in February 2019 with a mission Sep 19, 2023 · Consider getting certified in product marketing through reputable brands like Product Marketing Alliance (there are dozens of courses – general and specific – to really boost your PMM game). 👇 AIPMM is the largest internationally recognized professional association for product managers, with more than 65 countries. Sep 18, 2024 · With an extensive background spanning over 15 years in product marketing and innovation, Elliot is driven by a passion for creating and communicating products that enhance people's health and performance. In addition to the Certified Product Manager track, there are certification tracks in product marketing, innovation, and agile. Jun 11, 2020 · PMM Talent Program. This certification covers the A-Z of product marketing, including market research, positioning, messaging, go-to-market strategies, sales enablement, and launches. omdc onkk kkxmva ijztmhe oocpedwx eiwtb gnoa jbjfc bepn sgk